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Black Hat SEO Harms Your Houston Marketing Strategy

In digital marketing, your Houston SEO strategy plays a key role in how many leads are driven to your website, as well as how much authority and credibility you have in your industry. The ultimate goal of Houston SEO (Search Engine Optimization) is to get to page one on search engines without having to invest in advertising to get there. With the right strategy and the right SEO experts on your side, your efforts will help you achieve first rank on search engine results. What exactly is the right strategy, though? In this article, our Houston digital marketing experts will offer our insight into how you can get to page 1 on Google.

Avoid Black Hat SEO Tactics

To get to page 1, you need to ensure you don’t implement black hat SEO techniques. “Black hat” refers to cheating the algorithm, but this will result in your website getting penalized. Avoid these tricks if you’d like to land (and stay) at the top of search results.

Keyword Stuffing 

Keyword stuffing is one of the most common types of black hat SEO. This practice refers to over-using certain keywords throughout your website content to a point where, when you read it, it doesn’t flow naturally. This makes for an unpleasant experience for your website visitors and will cause Google and other search engines to penalize your website on the grounds of spam and poor-quality content. There is a delicate balance to maintain between repetition and keyword stuffing.

Plagiarizing The Competition’s SEO Content

When you’re starting a new business, we understand that you want to get a website up and running ASAP so you can start ranking and generating leads. This is why many business owners out there use content that is copied and pasted directly from their competitors. Unfortunately, this will only result in the algorithm favoring the business you plagiarized, further ranking them above your website. 

In marketing, we say “content is king”, and for good reason. Great, valuable content is hard to write but absolutely critical, which is why it’s one of the top factors Google takes into consideration when determining what page your website resides on search results. If you have trouble with writing unique content in a timely/regular manner, we can help!

Buying Links

There are some businesses out there that claim to be SEO experts, but all they do is sell the service of creating numerous backlinks to your website that aren’t even relevant to your audience. Google will penalize both you and the person offering these services. Please be careful to avoid shady SEO services; all you will get is wasted money and no improvement to your ranking.

Entrust Your SEO Strategy To Our Award-Winning Houston Digital Marketing Agency 

Houston SEO is a valuable addition to your marketing strategy, but it must be properly executed. If you would like to reach a wider audience, please contact us. Our agency is a certified Google Partner, we have the experience and the knowledge on how to make Google’s algorithm work in your favor so your business grows without having to cheat. We look forward to expanding your business!