team closing a new deal with a marketing agency to expand their business

5 Tips to Expand Your Houston Business

INFINI Marketing is a Houston marketing agency that has helped numerous businesses grow through custom, brand-driven marketing strategies. If you could double or triple your business, what would that mean for your family, your team, and your team’s family members? In this article, we will provide 5 of our best tips to help your business reach new heights. 

1: Create a Solid Brand

Your brand is quite honestly the most critical component of your business and its digital marketing strategy. Your brand identity and brand messaging create the perception your intended audience has of you, and an authentic brand can buy customers for LIFE. The best part? They will gladly support you and everything your business does.

2: Get A New Houston Website Design

Second to your brand is your website design. Your website–especially your homepage–expands on your brand and establishes your company’s first impression. It should be designed with a mobile-first approach due to the fact that an overwhelming amount of online browsing takes place on smartphones and tablets. It should also convey your brand messaging to different communication styles. That’s right; everyone soaks up information and understands it differently, so your website should be designed with the intention to communicate to everyone in your intended audience that might have a different communication style.

3: Start Advertising Your Company on GoogleAds 

An organic digital marketing tactic, such as blogging for SEO, does yield results, but Google Ads can also yield good results–and often quicker. Our digital marketing specialists can manage your Google Ads campaign to ensure good quality leads are being generated. It may take some time to perfect your strategy, but we will continuously optimize your Google Ads campaign to help grow your business.

4: Purchase SEO-Friendly Domains

When you think of SEO, you likely also think of keywords. You can have more than one domain (XYZ.com versus ABC.com) that both lead to your website. This is a good opportunity to add SEO keywords that are relevant to your company and can also help you get found on search engines. As a GoDaddy Partner, we can help you secure good pricing on your domains as well. 

5: Level Up Your Social Media 

It’s no secret that social media is becoming an increasingly important part of any digital marketing strategy. While social media is not the most effective way to get a quick sale, it’s a great way to build and cultivate a community that can simultaneously strengthen your brand. With social media management, you can unleash a social media content marketing strategy that will speak for your business. 

Ready to Expand Your Business? INFINI Marketing is Here to Help!

We are proud of the role we play in helping our clients expand their businesses. Expanding your business is a rewarding journey, but if you're ready to take your business to new heights, please contact us! We would love to learn more about your business goals and how we can help by embarking on this journey together.